Adidas hits back Kanye West with Yeezy profits to ADL

1684722323 Adidas hits back Kanye West with Yeezy profits to ADL
Adidas hits back Kanye West with Yeezy profits to ADL
Adidas hits back Kanye West with Yeezy profits to ADL

Adidas has decided to sell some of Kanye West’s Yeezy sneakers towards the end of May, after cutting ties with the rapper due to his problematic views. The sportswear giant plans to donate the profits from the sale to two non-governmental organizations (NGOs), The Anti-Defamation League and Philonise & Keeta Floyd Institute for Social Change. This move is seen as a response to West’s polarising behavior, which has negatively impacted the NGOs, according to reports.

Adidas CEO Bjørn Gulden said that selling and donating the remaining Yeezy products was the preferred option among all organizations and stakeholders they talked to. “We believe this is the best solution as it respects the created designs and the produced shoes, it works for our people, resolves an inventory problem, and will have a positive impact in our communities,” he said.

Gulden also stated that there is no room for hate of any kind in sport or society, and Adidas remains committed to fighting against it. The company’s decision to donate Yeezy profits to NGOs aims to take a firm stand against hateful rhetoric and support social change, regardless of West’s involvement with the product.