The absence of T.J Holmes and Amy Robach from the television screen has endangered their connection with the viewers, according to Eric Schiffer, chairman of Reputation Management Consultants, an LA-based company. The two anchors were reportedly fired from “Good Morning America” and have been absent from the show for an extended period of time, which could put an emotional question mark on their relationship with the audience.
Schiffer mentioned that “The longer either are off the air, there is a half-life decay that occurs with broadcast personalities, and you lose your audience’s emotional tie,” which could result in a slow loss of perceived value, deteriorating over time.
In addition to this, Holmes and Robach are still not close to returning to the anchor chair, and there aren’t any confirmed permanent replacements for the hosts. The network is experimenting with temporary hosts, and the latest to join the morning show is Jess Sims, a popular instructor with half a million followers on Instagram.