American rapper, singer-songwriter, and file producer Doja Cat has launched new single “Consideration,” highlighting her return to rap verses.
The accompanying music video options Doja wandering the streets of Los Angeles.
Directed by Tanu Muino, the surreal video portrays Doja in varied settings, together with a white tee and denims outfit, evading followers and people carrying flesh-colored masks.
The visible additionally consists of glimpses of Doja within the nude and coated in what seems to be blood. Doja’s use of a drop of blood emoji in her announcement on Twitter, together with earlier cryptic tweets, has sparked hypothesis in regards to the track’s that means.
“Consideration” is Doja Cat’s first solo launch of the 12 months, following her look on SZA’s “Kill Invoice” remix.
In an interview with Rolling Stone, Doja mentioned her upcoming album, expressing her inclination in direction of hip-hop and rap influences from her childhood, similar to Erykah Badu and Nineties hip hop.
“It’s now not referred to as First of All. I’ve been messing round with identify concepts for the album and have like 8 of them that I’m deciding between,” she mentioned.
“I’ll be asserting the true title quickly. I’ve been reconnecting with the music that I used to be raised listening to; Erykah Badu, John Coltrane, Nineties hip hop…the music that influenced me as a child. I believe my new music will convey a few of that inspiration ahead.”