A music trade skilled, HAVAQQUQ took to social media to disclose the explanation behind the unprecedented success of the music Cupid from the Okay-pop group Fifty Fifty. He himself is the top of an underground media firm named Younger, Gifted & Wack.
As an insider within the Korean music trade, he claimed that the company behind the group, ATTRAKT invested a big quantity in TikTok advertising to make the music go viral. Taking to Twitter, he defined:
“The truth that FIFTY FIFTY’s virality on TikTok price some huge cash was solely identified to folks within the trade. However for the reason that CEO mentioned that he invested 8 billion gained and spent cash on TikTok promotions, everybody lastly discovered all about it. In fact, no amount of cash can pressure one thing to go viral; It was in the end the music’s energy that made it widespread sufficient to remain on Billboard Scorching 100.”
Netizens shortly took to social media to offer their opinion on this new piece of data with some claiming it was no totally different to what each company does. Nevertheless, some had been stunned that such a small company invested a lot into a brand new group.
One consumer wrote: “There is no such thing as a firm that doesn’t need [songs] to go viral. Actually, it’s a great factor {that a} small firm spent 8 billion and tried its finest.”
Revisit the smash hit monitor Cupid down under: