TikTok, the social platform recognized for its addictive video content material, introduced Monday that it’ll supply text-only posts, changing into the most recent tech big to supply a substitute for embattled Twitter.
The textual content posts on TikTok will most carefully resemble related choices on Instagram, which earlier this month additionally launched a problem to Twitter — which proprietor Elon Musk renamed X — referred to as Threads.
Like Meta-owned Threads, TikTok advantages from its dimension, with round 1.4 billion month-to-month energetic customers, in accordance with specialist web site Enterprise of Apps.
However not like Fb’s guardian firm, it has chosen to combine its new text-only characteristic into its app somewhat than launch a separate product, as Meta did with Threads.
TikTok’s model will stay extra visible than a Twitter or Threads submit, with customers ready so as to add a shade background, music and stickers to the submit.
The Chinese language-owned firm stated the brand new format will develop “boundaries of content material creation for everybody on TikTok” and faucet into the “creativity” seen in feedback and captions, the corporate stated.
Along with Threads, smaller platforms equivalent to Mastodon, Bluesky and Substack Notes have emerged as potential rivals to Twitter, however none have thus far dethroned it regardless of its troubles.
Musk final week stated Twitter has misplaced roughly half of its promoting income, leaving a possibility for the challengers.